• PART OF A TEAM RESPONSIBLE IN ANALYZING RESPONSE DATA FOR 19,331 DYNAMIC EMAILS SENT THROUGH AUTOMATED TEMPLATE SYSTEM TO CUSTOMERS INFORMING THEM OF AN ORDER CANCELLATION DUE TO INVENTORY ISSUES REGARDING 50 STYLES ACROSS FOUR DIFFERENT BRANDS.

• ALONG WITH VERBIAGE PROMPTING TO REORDER A DIFFERENT STYLE, 18,972 EMAILS INCLUDED 20% OFF COUPON CODES TO HELP DO SO.

• HELPED CREATE AUTOMATED EXCEL REPORT THAT CALCULATED THE TOTAL OPEN RATE, NUMBER OF CLICKS, TOTAL REVENUE ACQUIRED, AVERGE REVENUE ACQUIRED, AS WELL AS THE TOTAL NUMBER OF PURCHASES MADE FROM THE MASS EMAIL SEND.

• DETERMINED THAT CANCELLATION EMAILS WERE OPENED AT A RATE 93% RESULTING IN A TOTAL OF 20,481 INTERACTIVE CLICKS.

• FINALIZED DATA SHOWS 1618 ADDITIONAL PURCHASES WERE MADE BRINGING IN ADDITIONAL REVENUE DURING THE HOLIDAY SEASON.

OVERSOLD CANCELLATION HOLIDAY EMAILS

(NOV. 2024 - FEB. 2025)

CONTACT STEPHEN

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